Behind The Apron

Dye-free cookies aren’t just a trend for 2026—they’ve been our promise from day one. Here’s why it matters and how we do it at Equation for Sweetness.

A Thanksgiving note from Jenny: heartfelt gratitude for your support, a peek behind the apron (with Max by my side!), and what’s ahead for Equation for Sweetness. Happy Thanksgiving!

Ever wonder how new cookie designs are created at Equation for Sweetness? Go behind the apron for a peek into my creative process, from brainstorming and taste-testing to the occasional baking mishap. No artificial dyes—just lots of inspiration, quality ingredients, and a little bit of kitchen chaos!

At Pavlovsky’s Equation for Sweetness, we believe cookies should be joyful inside and out — beautiful to look at, delicious to eat, and...

When people think of Pavlovsky’s Equation for Sweetness, they often see the colorful decorated cookies first. But behind every cookie is...

Ever wonder how our dye-free sugar cookies  go from a simple mixing bowl to our colorful market booth in Pensacola? Here’s your inside...

Why We’re Sweet on Dye-Free Cookies: 5 Fun Reasons to Join Us At Pavlovsky’s Equation for Sweetness, every cookie is crafted with care—not just for creativity and flavor, but for what isn’t  inside, too. One of the biggest choices we’ve made in our kitchen is to go completely dye-free  with our decorated cookies. But why does that matter? And what makes dye-free treats so special? Let’s break it down. 1. Gentler on Little Tummies (and Big Ones, Too!) Artificial food dyes—like