Thanksgiving Reflections: Gratitude, Growth, and a Peek Behind the Apron 🦃🍪

As Thanksgiving approaches, I can’t help but reflect on how much I have to be grateful for—especially this year, when my own birthday happens to fall right on Thanksgiving! Running Equation for Sweetness has been a wild, wonderful ride, and I wanted to take you behind the scenes of what this season looks like in my kitchen (and my heart).

Max and Jenny

A Season of Gratitude

First and foremost: thank you. Whether you’ve stopped by my booth at a market, placed an online order, commented on a post, or simply cheered me on from afar, your support means the world to me. Every cookie I bake is a little sweeter because of this amazing community.

I also have to give a huge thank you to Max, my husband and true partner in all things sweet. He’s always there to encourage me, help with late-night baking sessions, pack orders, and keep me laughing when things get a little overwhelming. I truly couldn’t do this without him—he’s the best partner I could ask for, and I’m so grateful for all the ways he supports Equation for Sweetness (and me!) every single day.

Behind the Apron: Holiday Edition

These weeks leading up to Thanksgiving are some of the busiest (and messiest!) in my kitchen. There’s dough chilling in the fridge, icing colors being mixed, and the sound of the mixer humming away at all hours. Max is usually nearby, helping with baking or packaging, and there’s always at least one cookie that comes out looking more like a modern art sculpture than a turkey!

Between prepping orders, answering messages, and making sure every cookie is just right, there’s a lot of laughter, a little bit of chaos, and plenty of taste tests. (Quality control is very important, after all!)

Growing, Learning, and Looking Ahead

This year has brought so much growth—new flavors, new designs, and new friends. It hasn’t always been easy, but every challenge has taught me something valuable. I’m excited to keep learning, experimenting, and sharing more sweet moments with you all.

If you’re celebrating this week, I hope your Thanksgiving is filled with good food, laughter, and the people you love. And if you see me at a market, be sure to say hi—I’ll be the one with flour in my hair and a big smile (and Max will absolutely be right there with me, helping out and making everyone feel welcome!).

Where to Find Us Next

We’ll be at Jingle Bells on the Bay market at Sanders Beach for Small Business Saturday (Nov 29), and of course we are always available to shop online

. And don’t forget, holiday cookie pre-orders are still open until December 10th!

Stay Connected

Want to see more behind-the-scenes moments, cookie mishaps, and holiday cheer? Follow along on Instagram and Facebook. Thank you for being part of my sweet journey—Happy Thanksgiving!