Our Dye-Free Cookie Promise: What It Means for You

Why We’re Sweet on Dye-Free Cookies: 5 Fun Reasons to Join Us

At Pavlovsky’s Equation for Sweetness, every cookie is crafted with care—not just for creativity and flavor, but for what isn’t inside, too. One of the biggest choices we’ve made in our kitchen is to go completely dye-free with our decorated cookies. But why does that matter? And what makes dye-free treats so special? Let’s break it down.

1. Gentler on Little Tummies (and Big Ones, Too!)

Artificial food dyes—like Red 40, Yellow 5, and Blue 1—are found in many everyday foods. Studies show possible links to

potential hyperactivity, sensitivity, and digestive upset, especially in kids. Going dye-free means more peace of mind when serving your little ones a sweet treat.

2. Naturally Beautiful Colors

Who says dye-free has to mean boring? We use natural sources like fruits, vegetables, and spices to create soft, lovely shades that are just as eye-catching as their artificial counterparts—without the chemicals. Think pretty pinks from beets, soft yellows from turmeric, and cozy browns from cocoa or cinnamon. Every cookie is decorated with care and creativity, staying true to both flavor and form.

3. Better for Allergies and Sensitivities

Many families today are working around food allergies, ADHD sensitivities, or simply trying to reduce exposure to synthetic ingredients. By going dye-free, our cookies fit into more homes, more lunchboxes, and more celebrations without the worry.

4. Clean Ingredient Confidence

When you buy a cookie from us, you’re not getting a mystery ingredient list. We’re transparent about what goes into each batch, because what you don’t eat matters just as much as what you do. Real butter, real sugar, real vanilla... and real colors, too.

5. Sweet Joy Without Compromise

We believe cookies should bring joy—not concern. Our dye-free promise means you can enjoy beautiful, delicious, decorated treats without feeling like you have to "make an exception" for artificial stuff.

Final Thoughts:

Going dye-free isn’t just a trend for us—it’s a choice rooted in care for our customers, creativity in our craft, and confidence in what we serve. Whether you’re shopping for your family, friends, or yourself, you can trust that our cookies are as safe and wholesome as they are sweet.

Want to taste the difference dye-free makes? Order here or stop by our next market event to see (and taste) for yourself!