Why We’re Sweet on Dye-Free Cookies: 5 Fun Reasons to Join Us At Pavlovsky’s Equation for Sweetness, every cookie is crafted with care—not just for creativity and flavor, but for what isn’t  inside, too. One of the biggest choices we’ve made in our kitchen is to go completely dye-free  with our decorated cookies. But why does that matter? And what makes dye-free treats so special? Let’s break it down. 1. Gentler on Little Tummies (and Big Ones, Too!) Artificial food dyes—like